The work grew. The identity needed to follow.
Digi-Realm builds digital platforms and provides ICT training, coding bootcamps, and web and mobile development. Its work spans education and healthcare, connected by a simple idea: technology should simplify access.
The business had expanded, but its visual identity had not kept pace. I developed a coherent identity to bring its communications together across digital and print.
It started with the business.
I reviewed the existing website and brand materials, then explored the surrounding ICT landscape. Word association and mind-mapping helped me connect the brand’s work with possible visual ideas.
From there, I sketched several directions before taking four into vector exploration and refining the strongest one.
One mark. A language to build on.
The symbol is built around an abstract D. Its triangular forms also reference coding brackets, connecting the identity to the company’s development work.
The same geometry extends into patterns and supporting shapes, giving the brand more to work with than a standalone logo.
A familiar blue, made more deliberate.
I retained blue as the foundation, with lighter supporting tones and selective red and purple accents.
Digital blue#1D52D8
Light blue#A2ADFF
Digital red#D03B56
Digital purple#921FC8
White accent#F7F6FD
Built to show up everywhere.
The following mockups explore the identity across public-facing communications, staff materials, merchandise, and an app icon. They show how the system can adapt across very different sizes and surfaces.
A presence people can recognise.
The social assets bring the identity into everyday communication: introducing the new look, explaining the services, and giving the brand a consistent voice across a sequence of posts.
A more consistent starting point.
The work brings the logo, colour palette, graphic language, and social assets into one coherent identity. It gives Digi-Realm a visual foundation to carry into its next stage.