Closing the understanding gap.
Necter is building decentralised infrastructure for a user-owned internet. Over four months, I handled social media design across their platforms and co-designed their whitepaper.
The work translated a technically complex product into visuals that invited people to pay attention. When your product is ahead of what most people understand, your brand has to help close that gap.
Consistency across the conversation.
Product explanations, educational posts, and campaign messages share a recognisable yellow-and-black visual treatment. My contribution also extended into the co-designed whitepaper.